The brief

Tiger Bay needed a hero film for their launch that would set the tone for the brand across all channels. The venue had serious investment behind it, and the content had to match.

The challenge

Launch content carries the weight of first impressions. There was no room for a reshoot, and the venue was still receiving finishing touches on the day of the shoot.

The approach

We planned the shoot in sections, working around the build-out and using tight compositions where wider shots would have revealed unfinished areas. The soundtrack was commissioned to match the edit, and the final piece was delivered in multiple cuts for social, web and in-venue display.