The promise, and what counts.
These are the terms behind the offer on our dental pages. They are written to be read once and understood, not to be survived. Where a rule cuts against us, we have said so.
What we promise
10 new patients in your chair in 30 days, or you don't pay us a penny.
The 30 days start the day your first advertisement goes live, which we confirm to you in writing. A patient in your chair means an attended consultation, as defined in clause 02.
If we miss. If fewer than 10 have attended by the end of day 30, we refund your setup fee in full and waive the fee for every patient who did attend in those 30 days. You owe us nothing for that period. Your ad spend is paid directly to Meta, so it is not ours to refund.
If we hit it. A fixed fee applies to every attended consultation, including the first ten, and there is no monthly retainer. The fees for the first ten are invoiced together once the tenth has attended. From then on each attended consultation is invoiced once a month, with every patient listed by name, channel and date. The fee, the one-off setup for filming and campaign build, and notice periods are set out in your service agreement, which you see after the call and before anything is signed.
Attended means the patient turned up. Not a lead, not an enquiry, not a booking in a diary. A person sitting in your practice for the consultation they booked.
What counts as an attended consultation
This definition decides whether you pay us, so it is written to be counted rather than to flatter us. One attended consultation is counted when all four of these are true:
- The person is a new patient: not on your books at all before they enquired.
- They booked a consultation with you for a treatment we have agreed with you in writing.
- They came to your practice for that appointment and were seen by your team.
- The enquiry reached you through a channel we run for the campaign: our tracked telephone number, our tracked enquiry form, or a message account we manage on your behalf.
How they are counted
- One person counts once. If the same person books or attends more than one consultation, that is one fee, not two.
- A booking that is not attended does not count. We chase and rebook no-shows, and the fee applies only on the day they actually attend.
- Every consultation is timestamped in a dashboard you can see. The count moves in front of you. There is no reveal at the end and no judgement call by us.
How we know where a patient came from
Attribution is not an opinion. Every enquiry we generate arrives through infrastructure we run: a tracked telephone number, a tracked form, or a managed message account. Each one is logged with a timestamp, the channel it came from and what happened to it next, all the way to the appointment.
If a patient reaches you another way, we do not count them. A walk-in, a referral, a call to your existing practice line or an enquiry through your own website is your patient, not ours. The same applies where a patient cannot be traced back to one of our channels: if we cannot show where they came from, they do not count. That rule cuts against us, and it should.
If you disagree with any number at any point, ask for the export. We will send the raw log rather than a summary of it.
What is never charged
- A no-show, until the day that person actually attends.
- A second or later visit by a patient already counted.
- Anyone already on your books, whether active or lapsed.
- Anyone who reaches you through your own channels, a referral or a walk-in.
- Anyone we cannot trace to a channel we run.
- Leads, enquiries, calls or bookings on their own. Only attendance is billable.
Your side
Three things we ask of you, agreed on the call and written down before go-live.
- Ad budget. Your ads run at the budget we agree on the call, paid by you directly to the advertising platforms rather than to us. The exact figure depends on your area and the treatments you want to fill.
- Diary availability. The consultation availability we agree stays open, and the bookings we deliver into it are accepted. If a booking is refused or the availability is closed, that patient cannot attend and is not counted, but we will tell you at the time rather than on the invoice.
- A named liaison. One person at the practice who confirms bookings, tells us who attended and answers non-clinical questions we cannot.
Ad spend and setup
Your advertising spend goes to the ad platforms, not to us. We never hold it, so we cannot refund it. The one-off setup covers the filming day, the creative and the campaign build; it is stated in your service agreement and invoiced before filming. It is refunded in full if we miss the guarantee in clause 01; otherwise it is not refundable once the filming day has happened. It is not hidden inside the per-consultation fee and no other one-off charge is introduced later.
Term and notice
The service runs month to month from the day your first advertisement goes live. There is no six-month term and no twelve-month term. No minimum commitment, no tie-in. If we stop earning it, you stop paying for it.
How notice is given, and when a month ends for billing, are set out in your service agreement rather than here. We are not going to print a second version of them on this page for you to discover later that the two do not match.
What this is not
It is a promise about consultations attended. It is not a promise about treatments accepted, case values or revenue. Beyond the 10 in your first 30 days, it is not a promise of a particular number of patients in any month. What happens once the patient is in the chair depends on your clinicians, your treatment planning, your pricing and your team, and we are not going to pretend we control any of that.
Clinical suitability is decided by your dentist. We ask non-clinical questions only, and we never give treatment advice.
These terms form part of your service agreement with Artisan Studios and are referred to in it.
These terms are governed by the law of England and Wales.
Last updated 16 October 2026.
Artisan Studios is a trading name of EVANKHANS LTD. Questions about any of the above: hello@artisanstudios.uk