Property video in London typically costs from around £500 to £1,800 for a single listing film, £2,500 to £8,000 for a full development or launch campaign, and £800 to £2,500 a month on a content retainer for agents and developers with regular stock. The price is driven by property size, crew, drone use and how many cutdowns you need.
The three common ways agents and developers buy video
A single listing film is the usual entry point, roughly £500 to £1,800. A short shoot captures the space, light and flow, cut into a hero listing film plus a batch of vertical short-form for social and portals.
A development or launch campaign runs higher, roughly £2,500 to £8,000. This covers multiple units or show homes, often with drone footage, a longer edit and campaign cutdowns for paid ads.
A monthly retainer sits at roughly £800 to £2,500 a month, built for agents and developers with regular stock. The per-listing cost drops because the crew and edit workflow are set up once and reused.
What moves the price
Property size and number of rooms is the first lever. A one-bedroom flat shoots faster than a five-bedroom house or a full show home, and the edit takes longer with more to cover.
Drone footage adds cost but is often worth it for developments, larger homes or anything where the setting and surrounding area sell the property as much as the interior.
Cutdown volume is the third factor. A single hero film costs less than a hero film plus five or six platform-native social cutdowns from the same shoot.
Getting the most from a fixed budget
For a single listing, prioritise clean interior footage and one wide exterior shot over drone coverage if the budget is tight. The interior is what buyers actually study.
For a launch or development, a hero film plus a batch of vertical cutdowns travels further than one long film alone, since most buyers now discover a listing through a short clip before they ever click through.
Agents and developers with a steady pipeline of stock get the best value on a retainer, because the crew, kit and edit template are reused rather than rebuilt for every listing.
Common questions
How much does a single property listing film cost in London?
Roughly £500 to £1,800 for a single listing, depending on property size and whether drone footage is included. That covers a hero film plus a batch of vertical cutdowns from the same shoot.
Is drone footage worth the extra cost?
Often, yes, for developments, larger homes or anything where the setting sells the property. For a smaller flat in a dense area, clean interior footage usually matters more than an aerial shot.
Do developers get a better rate than single listings?
Yes. A retainer built around regular stock brings the per-listing cost down significantly, because the crew and edit workflow are set up once and reused across multiple units.