Ecommerce and product video in London typically costs from around £600 to £2,000 for a single product or ad shoot day, £2,500 to £7,000 for a fuller campaign with lifestyle footage and multiple SKUs, and £800 to £2,500 a month on a content retainer. Product count, styling and how many ad cutdowns you need are the main drivers.
The three common ways DTC and retail brands buy video
A single product or ad shoot day is the usual entry point, roughly £600 to £2,000. This covers a handful of hero products styled and lit, cut into product films, page assets and a batch of vertical ad creative.
A fuller campaign runs higher, roughly £2,500 to £7,000, covering multiple SKUs, lifestyle footage with talent or a set build, and a longer edit for paid ads and the product page.
A monthly retainer sits at roughly £800 to £2,500 a month, built for brands launching new products or ad creative regularly, where the per-asset cost drops because styling and setup are reused.
What moves the price
Product count is the first lever. Styling and lighting one hero product is quicker than covering a full range, and the price scales with how many SKUs need their own setup.
Lifestyle elements add cost. Talent, a styled set or a location shoot all take longer than a clean studio product shoot, but often lift conversion enough to justify it for a hero launch.
Ad cutdown volume is the third factor. A brand running several ad variants for testing needs more edited versions than one that only needs a product page asset.
Spending a fixed budget well
If budget is tight, prioritise a clean product shoot with a small batch of vertical ad creative over a large lifestyle production. Clear, well-lit product footage still converts on the page and in ads.
If you have a genuine launch, that is the moment to add lifestyle footage, since it is the content most likely to earn attention beyond your existing customers.
Brands launching regularly get the best value on a retainer, because styling, lighting setups and the edit template are reused across each new product rather than rebuilt from scratch.
Common questions
How much does a product video shoot cost in London?
Roughly £600 to £2,000 for a single shoot day covering a handful of hero products, cut into product films, page assets and a batch of vertical ad creative.
Does lifestyle footage cost much more than studio product shots?
Yes, noticeably, once talent, a styled set or a location are involved. It is usually worth it for a hero launch, less so for routine product-page coverage.
Is a content retainer worth it for ecommerce brands?
For brands launching regularly, yes. The per-asset cost drops because styling and setup are reused across products, and it keeps ad creative flowing for testing.